PriestleySoundy advised Founders, Stephen Upstone and Marco van de Bergh, and their Senior Management Team in connection with the acquisition of a majority stake in LoopMe by funds advised by Mayfair Equity Partners. The deal is reported to value LoopMe at close to $200 million.
LoopMe is a leading brand-focused mobile advertising platform, with estimated gross revenues of nearly $100 million for 2021. Founded in 2012 and headquartered in the UK, LoopMe has transformed the mobile advertising sector through the innovative application of artificial intelligence (AI) and machine learning (ML) technologies to optimize media campaign delivery in real-time: closing the loop on digital advertising. LoopMe’s clients include brands, major holding companies and publishers such as dentsu, Publicis, WPP, Omnicom, Pepsi, Microsoft, Sony Pictures, Hyundai/Kia and WarnerMedia.
Mayfair Equity Partners is a leading tech and consumer growth investor, with an established track record in supporting digitally enabled businesses.
The investment will allow LoopMe to accelerate growth in its core markets such as the United States while expanding into new geographies, including Japan.
The shareholders in LoopMe were advised by Orrick and Mayfair Equity Partners were advised by Goodwin Procter.
13 January 2022
